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Fashion Film

Fashion Film: The Butterfly's Dream

by Eugene Leung on 28 July 2021

Eugene Leung's The Butterfly's Dream turns the notion of fashion film on its head. An array of CG characters float in an unearthly stratosphere wearing looks from INJURY's digital 2021/22 collection, while a darksynth track by REAL PARENT plays overhead. Recalling the chaotic, otherworldly panels by 16th century painter Hieronymus Bosch, The Butterfly's Dream treads the line between the virtual and the real with flair.

Eugene Leung's The Butterfly's Dream turns the notion of fashion film on its head. An array of CG characters float in an unearthly stratosphere wearing looks from INJURY's digital 2021/22 collection, while a darksynth track by REAL PARENT plays overhead. Recalling the chaotic, otherworldly panels by 16th century painter Hieronymus Bosch, The Butterfly's Dream treads the line between the virtual and the real with flair.

Concept and Direction:
Fashion:
INJURY
CG Characters and Animation:
CG Environment Design:
Henry W Pyne
AI Textile Design:
Mikaela Stafford
Music:
‘Desert of the Real’ by REAL PARENT

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