Sabrina Carpenter Gets Sultry With SKIMS

Forget magazine covers, today, the real testament to someone’s star power is starring in a SKIMS campaign. From Lana Del Rey to Kate Moss, the shape-wear brand co-founded by Kim Kardashian has tapped today’s A-listers to show off her award-winning underwear. Now it’s bourgeoning pop star Sabrina Carpenter’s turn, with the ‘Feather’ singer gracing the lens in her own SKIMS campaign ahead of her Coachella debut later this month.

Carpenter's captivating aesthetic perfectly complements the timeless charm of nostalgia that SKIMS' Stretch Lace and Fits Everybody collections exude. From sexy halter neck styles and delicate lace intimates with rosette accents to simple micro thongs and high-cut bodysuits, this campaign showcases SKIMS' most alluring underwear drop yet.

‘SKIMS has so many beautiful underwear styles that I was so excited to wear, Carpenter explains. ‘I love both collections, especially the delicacy of the Stretch Lace and the second-skin feel of Fits Everybody. Every piece I wore was super flattering and so comfortable, which of course is always a given with SKIMS’.

Shot by the British photographer Jack Bridgland, known for his bright and surrealist photography, the campaign captures the essence of '90s nostalgia. Carpenter poses coyly in lace dresses and buttery-soft intimates against the backdrop of a quintessentially '90s home, adorned with fan posters and stacks of CDs.

‘Sabrina is not only a very talented musician, but she also has a fashion sense and an ‘it’ factor that really resonates with the next generation,’ Kim Kardashian states. ‘With her upcoming Coachella debut, there couldn’t be a better time to have her star in a SKIMS campaign. Her talent and playful style brings new energy to these collections, and the campaign is so fun.’

Fans can preview SKIMS Stretch Lace and Fits Everybody styles now, with the collection set to be available for purchase on 3 April at SKIMS.com.