The SKIMS Team Star In The Brand’s Latest Campaign
For their Outdoor collection campaign, SKIMS swapped their usual star-studded cast, for the people working behind the scenes.
For their Outdoor collection campaign, SKIMS swapped their usual star-studded cast, for the people working behind the scenes.
It’s no secret that creative directors can’t do it all themselves. In recent years designers like Pierpaolo Piccioli and Olivier Rousteing have been joined by their teams when taking their final bow at their respective shows. The reality star turned shapewear mogul Kim Kardashian is following suit by celebrating the SKIMS team with her latest campaign. In lieu of celebs like Lana Del Rey and football star Nick Bossa, it’s the SKIMS team who are showcasing the brand’s Outdoor collection.
Kardashian, co-founder, and chief creative officer of SKIMS, reveals the inspiration behind the campaign, stating, ‘This campaign came about because I would always see our team looking so cute in SKIMS at the office. They serve as a huge inspiration for the way we design, fit, and style our collections. I love our team and am so proud of them, so I thought what better way to highlight some of the women who truly make it happen here at SKIMS than to feature them in a campaign.’
Breaking away from conventional norms, SKIMS prides itself on being a beacon of inclusivity, representing women of all shapes, sizes, backgrounds, and ages. This commitment extends beyond fashion, permeating every aspect of the brand's operations, from product development and marketing to hiring practices. By showcasing the diverse talent across departments such as finance, IT, brand marketing, and design, SKIMS reveals the secret behind its core customer base and ongoing success – a foundation built from within.
‘I’ve been working at SKIMS for almost two years and still have ‘pinch me’ moments where I look around the room and think: I can’t believe I get to work with these amazingly creative people and I can’t believe I get to work on these exceptional products,’ says Alvedero who is among the employees
As SKIMS continues to champion diversity, empower women, and redefine fashion norms, the brand invites everyone to embrace their individuality and make a statement with the latest collections that not only look good but also tell a powerful story of the women behind the scenes who bring them to life.
Discover the campaign now at SKIMS.com
