Lana Del Rey and SKIMS Want To Be Your Valentine

When it comes to contemporary crooners, is there anyone more heartbreakingly haunting than Lana Del Rey? Kim Kardashian certainly must think so, which is why she’s tapped the Grammy-nominated siren for SKIMS’ latest Valentine’s Day campaign. Shot by British image-maker Nadia Lee Cohen, whose known for her pop-culture inspired aesthetic, the campaign is a love-filled homage to retro Hollywood glamour that would captivate cupid himself.

‘I’ve been a big fan of SKIMS since the beginning , so being featured in their Valentine’s campaign is so exciting’, explains Lana Del Rey in today’s press release. ‘Their collection is so pretty and dreamy, which made collaborating with Nadia Lee Cohen on the creative so fun. I love hope you love it as much as I do.’

The collection expands on last year's SKIMS Valentine’s Shop with over 29 limited-edition collections spanning intimates, sleep sets, loungewear and more. For the campaign Lana Del Rey sports key pieces, showcasing the brand’s commitment inclusivity, including the Fits Everybody bodysuit. The collection also features playfully kitsch designs perfect for date night, like the heart-print sleep set.

The choice of Lana Del Rey on a Valentine’s Day collection might not be entirely obvious for fans of her signature heartbreaking lyricism. Still, with the singer’s latest album, Did You Know That There’s a Tunnel Under Ocean Blvd’ not only receiving 5 Grammy nominations this year, she's also landed top billing at Coachella 2024. The star’s melancholy melodies have made her not only revered among musical circles, but one of today’s biggest selling artists. At least now we can guess Kim K's album of the year.

SKIMS Valentine’s Shop is open from 23 January at SKIMS.com.