Gareth Pugh

Fashion Designer

Gareth Pugh is a fashion designer who has received global recognition for both his outlandish club wear and his novel approach to redefining modern luxury.

Born in Sunderland, he studied on the Art Foundation course at City of Sunderland College and completed his degree in Fashion Design at Central St Martins in 2003. During a work placement assisting Rick Owens at luxury furrier Revillon, Pugh met Michelle Lamy, the Parisian fashion consultant largely responsible for the commercial ascent of the Owens label. In the Autumn of 2006, Lamy became official backer to Pugh, their collaboration marking a more luxurious direction in his work with the introduction of cashmere, leather and mink to collections.

Pugh’s designs such as his famous inflated balloon garments are inspired by shape, proportion and process. He has shown at London Fashion Week as part of Fashion East and was awarded New Generation sponsorship to show in Autumn/Winter 2006. Pugh has collaborated with magazines including Arena Homme+, Self Service, CENT, i-D and Dazed & Confused. In 2004, Pugh’s ‘inflatable creatable’ installation was chosen as the sculptural centre piece for a Dazed & Confused exhibition showcasing designers including Stella McCartney, D&G and Hussein Chalayan. Pugh also regularly worked with the late Judy Blame.

In 2008, Pugh received the ANDAM prize, and began to show in Paris from the S/S 09 season. Pugh’s designs are stocked in Side by Side in Japan, Seven and Opening Ceremony in New York, and in London by Browns and Dover Street Market.

In 2018, Pugh and his long-time partner and co-creative director Carson McColl founded the London-based independent creative studio Hard + Shiny. Built on the legacy of Pugh’s ready-to-wear fashion label, Hard + Shiny specialises in fashion, film, stage design and experiential entertainment. They have created work for artists including Beyoncé, Lady Gaga and Rihanna and have collaborated with the New York City Ballet, the Opéra Garnier in Paris, the Dutch National Opera and The Royal Opera House in London.

Gareth Pugh is a fashion designer who has received global recognition for both his outlandish club wear and his novel approach to redefining modern luxury.

Born in Sunderland, he studied on the Art Foundation course at City of Sunderland College and completed his degree in Fashion Design at Central St Martins in 2003. During a work placement assisting Rick Owens at luxury furrier Revillon, Pugh met Michelle Lamy, the Parisian fashion consultant largely responsible for the commercial ascent of the Owens label. In the Autumn of 2006, Lamy became official backer to Pugh, their collaboration marking a more luxurious direction in his work with the introduction of cashmere, leather and mink to collections.

Pugh’s designs such as his famous inflated balloon garments are inspired by shape, proportion and process. He has shown at London Fashion Week as part of Fashion East and was awarded New Generation sponsorship to show in Autumn/Winter 2006. Pugh has collaborated with magazines including Arena Homme+, Self Service, CENT, i-D and Dazed & Confused. In 2004, Pugh’s ‘inflatable creatable’ installation was chosen as the sculptural centre piece for a Dazed & Confused exhibition showcasing designers including Stella McCartney, D&G and Hussein Chalayan. Pugh also regularly worked with the late Judy Blame.

In 2008, Pugh received the ANDAM prize, and began to show in Paris from the S/S 09 season. Pugh’s designs are stocked in Side by Side in Japan, Seven and Opening Ceremony in New York, and in London by Browns and Dover Street Market.

In 2018, Pugh and his long-time partner and co-creative director Carson McColl founded the London-based independent creative studio Hard + Shiny. Built on the legacy of Pugh’s ready-to-wear fashion label, Hard + Shiny specialises in fashion, film, stage design and experiential entertainment. They have created work for artists including Beyoncé, Lady Gaga and Rihanna and have collaborated with the New York City Ballet, the Opéra Garnier in Paris, the Dutch National Opera and The Royal Opera House in London.

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