Enfant terrible of British fashion Gareth Pugh has designed uniforms for Sir Richard Branson's new maritime venture: Virgin Voyages - bringing a whole new meaning to 'cruise collections'.
Gone are the days of stuffy sailor outfits, as Pugh's uniform features razor-sharp tailoring, leather body-con evening wear, and relaxed pillowcase tunic shirts. The outfit options also break with cruise traditions by having no epaulettes stripes for officers, ties or waistcoats.
On the footwear front, Pugh’s designs will be paired with the Mulberry red sneaker from San Francisco-based shoe company PLAE. The shoes feature a lining sourced from coffee grounds and are manufactured in PLAE's fair labour factory water-based glue and renewable materials wherever possible.
“For this project, we were really allowed to push the boundaries, and to redefine the idea of what constitutes a uniform. We ultimately wanted to make everything about it modern, luxurious and desirable — to allow the entire crew to look and feel like a million dollars, in keeping with the rest of the experience,” said Pugh.
Virgin Voyages is Virgin's new foray into luxury ocean liners. Its inaugural sailing season is scheduled for 2020 and to combat cruises' staid reputation Virgin have recruited designers, artists, and producers such as Tom Dixon, Roman and Williams and Mark Ronson to form a 'creative collective', of which Pugh is a part.
Take a closer look at the Pugh's designs in the moody imagery below, shot by Rob Rusling.