Documentary: YZY SPLY
Worked on tirelessly by Nick Knight and various members of SHOWstudio, the Yeezy Supply website project began to materialise when Knight directed the music video for BLKKK SKKKNHEAD in 2013. In a short documentary detailing the creative process behind the highly anticipated website, Knight charts the periodic aesthetic overhauls of the website's design according to Kanye's changing tastes, the process of creating a more personalised online shopping experience, and how to make an accessible website for people of all ages, sizes and backgrounds.
The joint venture aims to transform online shopping from a mundane experience into an artistic one. 'There's been over 10,000 hours of work and at least twice that many images, considered and made, to give what I believe is a beautifully simple website,' says Knight.
The first chapter of the website's design was heavily influenced by Akira (1988), the Japanese anime cyberpunk film, which spawned a brutal, lo-fi aesthetic partly inspired by functional medical supply e-stores. Kanye later abandoned the lo-fi look in favour of a more poetic approach, transforming the website's colour palette into that of a Monet painting. Then came the introduction of 3D model avatars in all shapes and sizes and the removal of all words on site, so as to make it accessible for everyone.
Worked on tirelessly by Nick Knight and various members of SHOWstudio, the Yeezy Supply website project began to materialise when Knight directed the music video for BLKKK SKKKNHEAD in 2013. In a short documentary detailing the creative process behind the highly anticipated website, Knight charts the periodic aesthetic overhauls of the website's design according to Kanye's changing tastes, the process of creating a more personalised online shopping experience, and how to make an accessible website for people of all ages, sizes and backgrounds.
