Launched on 08 June 2006

In 2006, provocative London Designer Gareth Pugh collaborated with SHOWstudio to stage an exhilarating series of art-meets-fashion performances. Running in parallel with Paris Autumn/Winter 2006 haute couture week, Fash-off featured a sequence of afternoon broadcasts representing Pugh’s attitude towards the different aspects of his meteoric rise to fashion stardom; boredom and repetition, artifice and multiple personae, high-octane glamour and the falsity of easily-dealt acclaim.

Main Contributors




19 September 2002
A performance project exploring the transformative potential of fashion, featuring among others Alexander McQueen, Erin O’Connor, Juergen Teller, Katy England and Bobby Gillespie.

Transgressing Fashion

24 June 2004
In response to the Allied forces handover of power back to Iraq on 30th June 2004, artist Lucy Orta staged a 'protest performance' at the V&A in London.


11 October 2004
A project celebrating the unique legacy of Leigh Bowery, featuring previously unpublished video and sound footage of the artist.
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