Kate Moss Brings Back Her Pink Hair For Marc Jacobs

by SHOWstudio on 21 December 2022

The iconic hairstyle from 22 years ago continues to be a style inspo today and is the star of Marc Jacobs Resort 22/23 campaign.

The iconic hairstyle from 22 years ago continues to be a style inspo today and is the star of Marc Jacobs Resort 22/23 campaign.

Unless you’ve been living under a digital rock you’re sure to have seen the catwalk photo of Kate Moss and her fluorescent pink hair as she struts down Versace’s S/S 99 runway, or the coy shot of her in bed by Juergen Telller. Fixtures on high-fashion Tumblr feeds and Pinterest boards alike, the electric imagery continues to be an inspiration 23 years later. Case in point: the OG waif and British supermodel just brought the iconic style back for Marc Jacobs' Resort 22/23 campaign. The ultimate turn-of-the-millenium throwback, Moss’ first campaign for Marc Jacobs was for A/W 00.

Marc Jacobs Resort 22/23

In an episode of Subjective, Moss spills the beans to Nick Knight that the pink hair was unfortunately short-lived due to her contract with Calvin Klein throughout the 90s and early 00s. While she admits to being a fan of the electrifying hue, it was her iconic blonde locks that were the choice for Calvin Klein's girl-next-door aesthetic. Still, the vibrant tone is just as striking for today's era of e-girls as it was during the eclectic era of alt-girls that dominated the late 90s.

Marc Jacobs resort 22/23

With girl power in mind, the campaign was styled by Danielle Emerson and photographed by it-girl image-maker Harley Weir in London. Featuring the social media favourite Kiki boots, the sky-high style was plucked straight from the Marc Jacobs Runway and paired with the brand's classic Bucket Bag. Whether it's the bag, the boots, or a bottle of peroxide, the campaign is sure to be posted on mood boards for years to come.



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