In a celebration of creativity and innovation, Selfridges has partnered up with independent stores Machine-A and Smets to take over their experimental Corner Shop for the month of September. Inspired by the multi-brand cult retailers, &Good Company looks to enhance the iconic London department stores physical retail space with a highly curated edit of global brands. The pop-up experience will feature a selection from Selfridges' Planet Earth initiative including environmentally conscious designs and vintage styles, along with exclusive merchandise.
'It is the first-time retailers in London have decided to unite forces and their communities in such a dynamic way, during a month when London celebrates the best of design talent' explains Machine-A founder Stavros Kavalis. Fans of the Soho staple will be able to cop special-edition Machine-A branded merchandise created by graphic designer Paul Hetherington. Four bespoke designs reimagine the stores logo as distinct QR codes that link to audio recordings of Raf Simons, Matthew Williams, Martine Rose and Coperni. The pop-up will also feature a selection of vintage grails from Machine-B: the collaboration with cult vintage brand Byronesque.
With attire sorted, it's Brussels-based shop Smets that will provide a range of avant-garde accessories and homeware items. Founded by Pascaline Smets, the line-up will also feature a curation of vintage pieces including a 27-piece archive edit of Alaïa jewellery and RTW from SS17 and FW17. Taking advantage of this unique cross-cultural partnerships Smets' edit reflects their focus on championing emerging talents. 'For the occasion, we decided to focus on Belgium talents with three emerging designers, Valentine Witmeur Lab, Leo and Arte Antwerp', Pascaline Smets explains.
The &Good Company pop-up will takeover the Selfridges Corner Shop from 5 September for four weeks.