From the Pont Neuf bridge in Paris to London’s leading department store, Pharrell’s Louis Vuitton Lovers takes over.

The theatrical pop-up dubbed ‘Stellabration’, will light up Selfridges’ experimental shopping space with a whimsical installation inspired by British festive tropes.

Marking the brand's first retail pop-up, the six-week residency will see the space transform to mirror Cudi’s own LA dressing room.

As part of their sustainable pop-up, The Stock Market, the retailer has partnered with designer Joshua James Small on an upcycling workshop.

The latest activation at Selfridges The Corner Shop, The Stock Market encourages customers to get their clothes, shoes, and bags appraised for store credit.

The French designer has been commissioned by the British department store to stage a creative 'atelier experience' which will see the Marine Serre team in residence at Selfridges' The Corner Shop between 20 and 23 April.

The revolutionary retailer commissioned artists to create original works inspired by celebrating moments big and small.

Continuously pushing the boundaries of retail Selfridges has partnered with the cult retailers on &Good Company, a carefully curated selection of global brands.

Partnering with Berlin Reference Festival to present SUPERFUTURES, the innovative retailer is exploring all tomorrow has to offer.

The move comes as Daley's second installation in the past month.

Reflecting on Selfridges' 'Universe' exhibition, curator and archivist Cyana Madsen considers the shifting landscape of designer exhibitions.

Continuing to push the narrative of movement within menswear clothing, Bianca Saunders creates her first installation for luxury British department store Selfridges.

French-Moroccan creative director Charaf Tajer debuts his first ever womenswear collection at the iconic London department store.

The artist and designer transforms the facade of Selfridges Birmingham with an installation artwork commenting on migration.

Watch the Bethany Williams A/W 21 collection video.

As artistic director of Louis Vuitton menswear, Abloh has dreamed up gargantuan, immersive concept stores around the world for the iconic French house. London's Selfridges is the latest to get a makeover.

The cult brand have launched a series of exclusive hats created from up-cycled Carhartt WIP fabrics, joining the iconic department store in promoting sustainable fashion practices.

Selfridges tapped SHOWstudio and Marie Schuller to create their A/W 14 campaign. The Masters is an exploration of the pioneers and provocateurs that shape the fashion landscape.

For A/W 14, Selfridges explores the originators, pioneers and provocateurs that shape the fashion landscape, from Azzedine Alaïa to Yohji Yamamoto.

Nick Knight and Nicola Formichetti discuss their innovative collaboration for the #DieselTribute campaign at Selfridges ‘Festival of Imagination’.

A dialogue between four female role models in celebration of International Women's Day: directed by Kathryn Ferguson for Selfridges.

Selfridges celebrates four female role models - Zaha Hadid, Sharmadean Reid, Caryn Franklin and Bella Freud - for International Women’s Day.