Interactive: OFF-WHITE S/S 21

Experience the interactive Imaginary TV c/o Off-White™ digital television station, presented alongside the OFF-WHITE S/S 21 collection. The interface - custom built for this unique showcase - features an interactive online complex, complete with a series of special performances. Off-White™’s virtual landscape offers a myriad selection of channels and networks, just like a television set. Each has a specific purpose in demonstrating the concepts behind the collection.

Milan-based and international performers expressing a range of artistic practices have contributed to this electronic experience, mixing fashion with frontier-pushing digital innovation. Ultimately, Abloh envisioned this space as a way to contemporarily reflect Off-White™’s pillars: Imaginary TV captures a universal approach to creativity by promoting inclusivity and pushing the envelope forward in terms of how the industry, consumers and fans alike interact with one another.