If the murals at this season’s Prada show made for a visually strong but, for the set designers, perhaps somewhat simple challenge, at Miu Miu, Miuccia Prada gave AMO a chance to go crazy in their beloved world of interiors. With the Palais d’Iena decked out in quaint wallpapers, there wasn’t a seat, a column, a tribune or a stair that wasn’t covered in vinyl, wood, plastic, carpet, or foam. Cutesy prints on dresses and coats resembled faces, botanical illustrations, and cockatoos, and matched the wallpaper, creating what would be any little girl’s dream bedroom whilst making for a somewhat hyper-girlie experience, which was only boosted by the soft contours and general sweetness of the collection.
As far as dressing age-appropriate goes, the Miu Miu girl couldn’t give a hoot. Indeed there was a kind of heightened playfulness to the collection – cases in point: dusty pastels, fluffy fun fur, sequins galore, thick pattern tights – which created an air of bubblegum sex appeal around it, supported by the sleaze of snakeskin. While the zealous youthfulness of Miu Miu may look off to some, what happened on the runway was merely a visual representation of the childlike fervour epitomised by Miu Miu fangirls when it comes to their favourite brand. If they were twelve, they’d quite literally squeal.