ZILVER Opens Galactic New Flagship Location

Coinciding with the launch of their S/S 22 collection VIRGO 1, Pedro Lourenço‘s ZILVER has opened their first flagship store in Soho, London.

Taking a cue from the brand’s ethos of sustainable, future-facing design the shop mixes elements like a living garden on its exterior with NASA-inspired silver interiors of aluminium and LED lighting.

VIRGO 1 is an apt inaugural collection for the space, part of a wider ZILVER concept to focus collections around the signs of the Western zodiac. As Lourenço points out, ”Virgo is a sign related to precision and purity, something very sharp and clean and direct.”

With innovative earth-bound textiles like cactus and apple-based vegan leathers laser cut into modern, provocative pieces, ZILVER is doing the work to prove sustainable clothing can be more cutting edge than crunchy.

Take a look at the new space and try the collection in-store now at 19 Air Street, London.