Tod's To Support Italian Pavilion at Venice Biennale
From Milan Design Week to representing the native pavilion at this year's Venice Biennale, Tod's continued support for art and culture remains second to none.
From Milan Design Week to representing the native pavilion at this year's Venice Biennale, Tod's continued support for art and culture remains second to none.
Known as a true pillar of Italian design, Tod's is a brand that goes beyond ready-to-wear fashion, embodying a lifestyle that merges timeless elegance, creativity and savoir-faire with supreme artisanal quality. Their efforts to establish themselves as an icon in such fields have not gone unnoticed in recent years. In 2022, the brand launched its Aria d’Italia project, which saw Tod's tell the personal and professional stories of young Italian artists and craftspeople who continue to inspire the brand. In 2023, they made an artisanal yet surrealist contribution to Milan Design Week with a beautifully eccentric interpretation of the brand’s codes and DNA by Tim Walker. And 2024? No less than supporting the Italian pavilion at this year's Venice Biennale exhibition.
The partnership marks the Biennale Arte 2024 installation of 'Due qui / To Hear,' featuring curator Luca Cerizza and artist Massimo Bartolini and will be commemorated with an event hosted by Tod's in Venice to celebrate Italian craftsmanship during the pre-opening days of the 60th International Art Exhibition.
Above all, Tod's interest in nourishing the arts not only falls in line with giving back to a country that's supported the brand for so long but also stands out as an example to other entrepreneurs, encouraging them to undertake the same types of initiatives to enhance equal support of Italian art and culture.