The MetaTABI Lands Tomorrow

by SHOWstudio on 15 April 2024

You likely heard our excitement about Maison Margiela’s MetaTABI collection last month. Well, read up: The Fabricant's take on what is arguably Martin Margiela’s most identifiable signature, will be available for pre-sale tomorrow. The time is (almost) here.

You likely heard our excitement about Maison Margiela’s MetaTABI collection last month. Well, read up: The Fabricant's take on what is arguably Martin Margiela’s most identifiable signature, will be available for pre-sale tomorrow. The time is (almost) here.

Margiela MetaTABI

A shared ecosystem rotating around positive values validates the partnership between Maison Margiela and The Fabricant. Just remove the crypto versus fiat confusion, NFT and Web3 paranoia for a moment. At its core, the collaboration reflects directly democratic values where real-time ideas can access a heritage within design and creative equality that Margiela and The Fabricant promote. This explains why the timeless Tabi speaks to the limitless potential in Augmented Reality. The Fabricant’s belief in a new economy for a new fashion industry becomes validated, and relatable, by way of the MetaTABI.

The MetaTABI pre-sale, also known as a pre-mint, has two tiers. Among first tier pricing benefits are the digital MetaTABI NFT White: one physical, custom-made Tabi boot with golden foil animation applied with the same craftsmanship expected from any Maison Margiela Tabi boots. The MetaTABI NFT gives buyers priority access to future Maison Margiela Web3 activations, gaming wearables to Ready Player Me, as well as the opportunity to experience the MetaTABI as sculptures in Augmented Reality.

Maison Margiela and The Fabricant dialed down the anxiety-raising, what-does-it-all-mean hysterical aspects of Web3 to ease our desire for something we can all relate to: that perfect Tabi. Missed your spot on the pre-mint Allow list? Public mint launches Wednesday 17 April, when The Fabricant and Maison Margiela will innovate with a cloven-hoofed classic.

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