Anonymous Club is a creative studio launched by the designer Shayne Oliver, working across fine art, installation, performance, music and product. Over the past year, they've been producing films to mark the return of Oliver's fashion brand Hood by Air. The latest product in hand? A unique interpretation of the iconic Louis Vuitton travel trunk. Marking the founder's 200th birthday, Anonymous Club was one of 200 visionaries commissioned by the house to reinterpret the brand's hero item, representative of modern European luxury. Anonymous Club transformed the box into a music box, nodding to the studio's goal to radicalise the familiar and the traditional, to 'remake pop culture in its image.'
'Paying homage to the Caribbean sound systems I grew up with, and building on my distinct approach of transforming CDJ’s into an instrument to generate new soundscapes, Anonymous Club’s trunk takes the form of a music box in the modern age. Offering a more bespoke nature to the music box through electronics while preserving the charm felt through the classic object', Oliver explains.
The studio called upon LEECH and Tama Gucci to create a song for the occasion. Produced by Anonymous Club, Pablo Melendez, Gabriel Schuman and Nightfeelings, FROSTY is described as 'queered experimental industrial trap', with an 'LV200' sample version of the song playing out the trunk in a special accompanying video.
Listen to the single here.