In celebration of the 50th anniversary of Margaret Howell, the classic British brand have released a film evoking the designer's lifelong love affair with Japan. Entitled Affinities – 50 Years of Design, the 3-minute film was made collaboratively by Howell and Emily Richardson, and will kick off the launch of the brand's anniversary celebrations in Japan this May.
‘Simplicity in life is the guiding principle, though it may be the hardest thing to achieve,’ says Howell - an ethos that strikes a chord with the Japanese concept of 'Wabi-sabi.' The 1980s were a period of expansion for the brand, with a license signed with Washo Co Ltd to manufacture and sell Margaret Howell designs in Japan. Today, Margaret Howell's Japanese audience is of the utmost importance - the brand is now sold in over 120 outlets there.
Affinities – 50 Years of Design begins with an image of a young Howell visiting Japan in 1983; the first of many visits to a country where she would find much that crossed over with her own aesthetic. Charting Japanese landscapes filled with natural beauty, a pair of Geta shoes (a form of traditional Japanese footwear resembling flip-flops, with a flat wooden base), and an array of Howell's favourite Japanese objects, the film is both meditative and transient in tone.
Watch the film below: