Kate and Lila Grace Moss Herald New Fendi Campaign

Sixteen years ago Silvia Venturini Fendi hypothesized that movement and beauty could be a concrete experiment with a fashionable result. And so she enacted ethereal notions of lightness, modern classicism and the desire to fashion a tactile, crown jewel in Fendi’s treasure chest. This material science technology experiment, transmogrifying illusion into elegance resulted in the Peekaboo bag, debuted at the Fendi S/S 09 catwalk presentation.

Today Fendi commemorates that debut with a campaign toasting various twists and turns the Peekaboo represents alongside the multifaceted, multigenerational Fendi woman seen through mother-to-daughter models Kate Moss and Lila Grace Moss.

The Fendi Peekaboo bag seems to generate icons from its own iconoclasm. Notable ‘carriers’ include Rihanna, Hailey Bieber, Ryoko Konekura, Reese Witherspoon and Adwoa Aboah. The mass secret is out. This family heirloom reflects itself proudly in the sure-handed chic of Kate and Lila Grace Moss.