Hood By Air Drop 'The Veteran' Collection

by SHOWstudio on 29 April 2021

Shayne Oliver's triumphant return continues with the HBA line.

Shayne Oliver's triumphant return continues with the HBA line.

Following their official return to fashion last year, Hood By Air have launched the next chapter in their triumphant comeback. Titled The Veteran Collection, the drop is part of designer Shayne Oliver's direct-to-consumer line HBA, and acts as a pre-cursor to the brand's full ready-to-wear collection expected later this year.

HBA 'The Veteran Collection', photograph Lengua

The Veteran Collection features military-inspired items which play into the idea of uniform, nodding to the role the brand came to play, after being launched in 2006, as being the go-to for cult wardrobe attire. Graphics which read 'HBA Protective Services' are printed across t-shirts, hoodies, trousers and shorts, which all come at a reasonable price range which will allow for more of the Hood By Air community to access the brand in material terms. T-shirts start at $125, which in the realm of graphic tees, is pretty reasonable for a brand with such a strong cultural cachet.

HBA 'The Veteran Collection', photograph Lengua

The new collection comes after the Prologue ready-to-wear project launched in March, which featured none other than Naomi Campbell. Mary J Blige and Rihanna have since joined Campbell as muses for the brand. Available to shop now, The Veteran Collection offers another taste of what this new era of Hood By Air has got to offer. One things for sure, this is just the beginning.

HBA 'The Veteran Collection', photograph Lengua



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