Dior's Cruise 2022 Campaign Harmonises the Beauty of Greek Mythology

Maria Grazia Chiuri's 2022 cruise collection for Christian Dior harmonized feminine Greek tradition and modern comfort. Going back to basics and reading up on her Greek mythology in preparation for designing the collection, Vogue reported that 'The goddess gown, or peplum, is an ethereal robe traditionally worn by women in ancient Greece, and it is a staple of the Italian designer's collections', noting the similarities between Chiuri and the history of her chosen location in which the show took place - Athens, Greece.

Building upon this, the collection's campaign is firmly rooted in Greek mythology while paying tribute to the many Gods that dominate its history. It's worth noting the campaign also pays tribute to the Temple of Zeus on the ancient Greek archaeological site of Nemea, in homage to an iconic shoot that took place at the Acropolis seventy years ago, featuring haute couture looks by Monsieur Dior.

Peplum silhouettes are mixed amongst house icons like the Lady Dior as well as the Dior Bobby and Dior Vibe bags, while photographer Julia Hetta adds her unique take on surrealism through a play of light and dualities, making the campaign imagery look as though the shoot, in fact, took place many moons ago, when Aphrodite and Hera roamed free.

There's no second-guessing with Chiuri's Dior, what you see is what you get and her cruise 2022 collection campaign is no different, choosing to celebrate the eternal beauty of Greece, its landscapes, and its powerful inspirations through the personalities, artists and images that nourish her language and references as a designer.