Hasna Kourda is the CEO and co-founder of Save Your Wardrobe, a digital wardrobe platform that offers users personalised recommendations and connects them with third party service providers.
Kourda was born and raised in Tunisia with strong values of circularity and zero waste. After witnessing how people in the UK are disconnected from the clothes in their wardrobe and the resulting waste driven by such behaviour, Kourda came up with the idea of Save Your Wardrobe.
Her passion for circular economy and fashion led her to co-found the company with Mehdi Doghri in 2017. Save Your Wardrobe is working towards the goal of extending the lifecycle of fashion products. The virtual wardrobe recommendations are based on the user’s lifestyle, calendar, weather and post-purchase data. Furthermore, the platform offers a curated eco-system of services (repairs, alteration, donations, selling, etc).
Save Your Wardrobe has been in the Centre for Fashion Enterprise incubator, the Fashion For Good Plug and Play accelerator and at the Farfetch startup programme, Dream Assembly.
Kourda has a background in Economics and Corporate Strategy with a focus on 'How to Optimise Finite Resources when creating Wealth’. Having studied Applied Economy at Paris Dauphine University, she was prompted to co-write the book L'essentiel d'un marché Tunisie regarding the Tunisian trading market, for the French Embassy in Tunisia.