Pharrell Is Ready To Takeover The Metaverse With Louis Vuitton

At this point, Louis Vuitton’s VIA community — that is, those lucky enough to have snagged one of the maison’s limited edition trunk NFTs — must be ready to expand their digital wardrobe beyond luggage. Well, under the visionary direction of menswear creative director, Pharrell Williams, Louis Vuitton is pushing their digital collection to include ready-to-wear with the VIA Varsity jacket.

Inspired by the A/W 24 collection, the jacket encapsulates the essence of adventure and the audacious spirit of the cowboy, marrying tradition with innovation. The jacket's design intricacies, including its lacing and the utilisation of the VVN colour, underscore the maison’s unparalleled craftsmanship. Constructed from premium materials such as suede buckskin and supple-grained leather sleeves, it boasts iridescent snap fastenings, harmonising traditional techniques with contemporary aesthetics.

Exclusively reserved for owners of the VIA Treasure Trunk, this limited-edition collectable epitomises exclusivity and sophistication. With only 200 pieces available worldwide, each jacket is priced at 7,900 euros, reflecting its rarity and value.