Celine Films History Codes For New Perfume
Incarnations converge in Artistic, Creative and Image Director Hedi Slimane’s next release for his Celine — read it again, his Celine — Haute Parfumerie world of scents. Lovingly named Zouzou, a dreamlike idyll of incandescent youth on perma-replay becomes actualised tangibly before our eyes.
Slimane thrives in documenting moments stained with the patina of insouciance recklessly cascading over highly stylised, visceral performances. Music provides a framework for this visual world fragrant with duplicity that alternates from Celine Femme heroes and Celine Homme heroines.
The Celine Tomboy collection, starring actress Esther Rose McGregor, is an apposite mention to reflect this point. McGregor resurfaces in the Celine video for Zouzou as an aromatic identity laced with duality. Her own film dna injects additional notes of bliss into Zouzou’s cinematic world, itself a dream pop echochamber inside the Celine interior universe.
Yet ‘Zouzou’ is also an Hedi Slimane moniker that fondly describes a young woman with short hair. This aromatic coda to adolescence at its apex, nods to essential short-haired ingenues whose resonance rests beside Slimane’s 27-year sound and vision. And at this fundamental juncture, incarnations collide. For behind the crystal blue eyes of McGregor blinks:
These collective histories reframe the significance that Celine’s Zouzou contains. An orthodoxy of endless possibilities transmuting their memories, their free spirits and their otherworldly artistic energies distilled into a signature bottle. They arrive globally in June.