In the context of the A/W 21 menswear collections, fashion critic M-C Hill frames a discussion on the archetypal man around 'The Pack', a group of football hooligans in the 2009 film Awaydays.

Hill unpacks the need to belong, which underpins fashion, looking at the menswear archive community and the different uniforms presented on the digital menswear runways in the A/W 21 season; from suppressed male rage at Rick Owens to a homoerotic, rent boy-type sensuality at Lazoschmidl, plus honing in on Raf Simons at Prada, Jonathan Anderson's Loewe, Glen Martens' Y/PROJECT and Comme des Garçons Homme Plus.

'The attitude and the swagger of the battles between gangs throughout the film, echo the game of clothes that's somewhat consecrated into maleness.'

Video Essay: The Archetypal Man