Live from Milan, features editor Hetty Mahlich reviews the VERSACE by FENDI - FENDI by VERSACE show. Discussing the collection's guiding principle, that ‘Ultimately Fendace is about the need for sincerity in fashion today rather than strategy’, Mahlich unpacks Kim Jones, Silvia Venturini Fendi and Donatella Versace's swapping of roles as being geared towards the growing Gen-Z luxury consumer.

Talking about the star-studded cast including Kate Moss, Naomi Campbell and Amber Valletta, she talks about how the two-part collection played on the strengths and iconographies of each house, as product for a Tik Tok audience. Closing Milan Fashion Week, did Versace and Fendi miss an opportunity to innovate fashion communication, as the concept of fashion TV takes hold of brand including Coach, OFF-WHITE, Gucci, Prada and Moncler?

Fendace will generate its own publicity and media, but, like much of the rest of Milan this season, was it all fashion for fashion's sake?

Live Review: VERSACE by FENDI - FENDI by VERSACE