Launched on 26 May 2023

SHOWstudio and Nick Knight staged an interactive question booth inside MACHINE-A's flagship Brewer Street store to mark the grand re-opening. Inviting the London fashion community to share their love of forward-thinking design and MACHINE-A, founder Stavros Karelis, the shop's superfans and a host of famous faces including Martine Rose, Princess Julia and ICYKOF came together for the ultimate celebration.

Main Contributors



MACHINE-A X Labelhood Pop-Up

09 October 2020
Celebrating the international partnership between London boutique MACHINE-A and Shanghai boutique Labelhood, Rei Nadal directs a short fashion film exploring the thrill of the two cities after dark.


06 January 2016
Using the communities and friends that surround each label, POV explores the work of rising menswear talents such as Liam Hodges and Cottweiler.

In Conversation

11 July 2023
Panel talks, interviews and conversations with some of fashion's greatest names.
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