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Interview

Turning Kendall Jenner into a CGI avatar for Burberry’s Virtual Campaign

published on 28 August 2020

Hetty Mahlich called up digital artist Tom Wandrag to find out how the Thomas Burberry Summer Monogram campaign was made entirely in CGI. Wandrag explains how he created a 3D avatar of Kendall Jenner, and the advantages of using game engine technology for a fashion campaign. He also talks about the process of working with Riccardo Tisci, Peter Saville, Katy England and Nick Knight.

Hetty Mahlich called up digital artist Tom Wandrag to find out how the Thomas Burberry Summer Monogram campaign was made entirely in CGI. Wandrag explains how he created a 3D avatar of Kendall Jenner, and the advantages of using game engine technology for a fashion campaign. He also talks about the process of working with Riccardo Tisci, Peter Saville, Katy England and Nick Knight.

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