Taking Liberty's

Launched on 26 June 2004

In association with the London department store of the same name, Taking Liberty's offered passers-by the chance to record their personal style. An interactive camera and sensor was placed in the window of Liberty’s on Regent Street, inviting passers-by to capture their ‘look’ for a competition judged by stylist Katy England, who was invited to draw up a shortlist of ten finalists—one of whom won £300 worth of Liberty vouchers.

Main Contributors



Mirror Mirror

29 April 2010
To celebrate the launch of Topshop's in house make-up range, SHOWstudio installed a unique interactive mirror on the ground floor of Topshop's Oxford Circus flagship.


10 November 2000
One of Juergen Teller's most well known works is reinterpreted as an interactive, audio piece by graphic design group Fuel.


21 November 2001
Beauty and impermanence are explored in this collaborative art installation by Alexander McQueen, Nick Knight and Bjork.
Back to top