Launched on 03 February 2015

Tokyo-based fashion designer MIYABI collaborates with indie pop unit JYUJYU on a twisted music-video-cum-fashion-film. The work was produced by DID and explores the notion of the curse and the way youth culture is played out online. Featured clothing is by M5YKB, MIYABI's virtual fashion label, which exists only on the web and in visuals, with no actual garments for sale.

Main Contributors



Milking Mayfair

31 January 2013
How does SHOWstudio mark the end of an era? With an empty studio, a fashion icon and two litres of milk.


08 September 2013
Nick Knight photographed a new all–female army of Social Media-Moguls for The Independent Magazine.

Pussycat, Pussycat

20 April 2012
A web worthy exploration of society’s internet obsessions - adorable animals, Cara Delevingne and unapologetic aesthetic indulgence.
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