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Interview

Interview: Ice Chalet

published on 18 October 2024

How do we define luxury today? In the Johnnie Walker Blue Label and Perfect Moment Ice Chalet campaign, renowned London fashion designers Martine Rose, Nensi Dojaka, and Tolu Coker share their vision for transforming the luxury landscape through a blend of heritage, innovation, and cultural storytelling.

Embracing the spirit of the Ice Chalet, they also reveal what makes the perfect fashion moment and whether they consider themselves chalet girls or adventurous souls ready to hit the slopes in their ideal winter wonderland.

How do we define luxury today? In the Johnnie Walker Blue Label and Perfect Moment Ice Chalet campaign, renowned London fashion designers Martine Rose, Nensi Dojaka, and Tolu Coker share their vision for transforming the luxury landscape through a blend of heritage, innovation, and cultural storytelling.

Campaign Direction:
RanaVerse
Interactive Campaign Concept, Design and Build:
SHOWstudio
Set Design:
Film Edit:
SHOWstudio
Post-Production Management:
Make-up Assistance:
Laisum Fung
Styling:
Olivier Van De Velde

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Image Gallery

Image Gallery: Ice Chalet

18 October 2024
Renowned fashion designers Martine Rose, Nensi Dojaka, and Tolu Coker star in the Johnnie Walker Blue Label and Perfect Moment Ice Chalet campaign.
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