Article: Inside GMC HUMMER House Miami

by SHOWstudio on 11 May 2023

Collaborating with SHOWstudio for a second time, GMC HUMMER hosted an interactive experience celebrating the 2024 GMC HUMMER EV Edition 1 SUV.

Collaborating with SHOWstudio for a second time, GMC HUMMER hosted an interactive experience celebrating the 2024 GMC HUMMER EV Edition 1 SUV.

How do you get the likes of Maluma, Joan Smalls, Meek Mill and DJ Khaled in the same room? All you have to do if you're GMC HUMMER is unveil the latest model in your lineup of state-of-the-art SUVs. Well, that's exactly what happened this weekend in Miami at the GMC HUMMER House event, which saw the automotive giant celebrate the 2024 GMC HUMMER EV Edition 1 SUV and unveil a special Omega Edition model. Hosted by entrepreneur and founder of Groot Hospitality, David Grutman, the star-studded affair on Saturday featured an interactive installation created in collaboration with SHOWstudio to give visitors a hands-on opportunity to test all the innovative features that define GMC's HUMMER EV lineup.

Taking place during the Miami Grand Prix, HUMMER House attendees kept things revved up at the event celebrating the 2024 GMC HUMMER EV Edition 1 SUV. Following the Like Nothing Else event in Melrose last October, SHOWstudio has continued their GMC collaboration with an immersive experience. Those lucky enough to attend the event were able to check out the features of GMC's all-electric SUV, including its extreme all-terrain capabilities.

Built for city streets and off-road adventures alike, the lineups infinity roof with removable Sky Panels allows for true open-air driving. While compact wouldn't be a word used to describe HUMMER's SUVs, the models feature 4 Wheel Steer and CrabWalk capabilities allowing for diagonal-drive functionality making it easy to navigate tight spaces.

'Over a weekend when Miami is in the spotlight for car culture, this collaboration with GMC to support the HUMMER EV SUV was especially exciting,' says Grutman. 'With the standout GMC HUMMER EV Edition 1 SUV alongside the best in Groot Hospitality dining and world-famous entertainment, it's further proof that the Magic City is the place to be.'

HUMMER House guests were also given a first look at the 2024 GMC HUMMER EV Omega Edition SUV. The latest edition of HUMMER's all-electric lineup, the new model features a Neptune Blue Matter exterior and blacked-out accents. With off-road adventures in mind, the model also features a transparent sky panel and sleek gloss beadlock-capable wheels.



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