index
Interview

Interview: @creepyyeha on Instagram and Self-Branding

published on 21 October 2020

New York based designer Yeha Leung aka @creepyyeha called up Hetty Mahlich to talk about devising an internet presence and promoting her own unique image and brand via Instagram, bypassing traditional fashion systems. With over 640,000 followers, Leung has worked with Rihanna and FKA Twigs, whilst also creating a devoted online community.

Having evolved her brand out of Tumblr in 2012, Leung discusses moving between different platforms and why she's settled on Instagram, for now. Talking about controlling her own image, and growing her brand organically via the internet, the designer also discusses the setbacks of algorithms, her audience and staying relevant.

New York based designer Yeha Leung aka @creepyyeha called up Hetty Mahlich to talk about devising an internet presence and promoting her own unique image and brand via Instagram, bypassing traditional fashion systems. With over 640,000 followers, Leung has worked with Rihanna and FKA Twigs, whilst also creating a devoted online community.

Interview by:
Guest:
Film Edit:

Explore

Article

Interview: When Jerry Met Antony

11 February 2009
Designer Antony Price in conversation with model Jerry Hall, Wonderland April/May 2008.
Conversation

Conversation: Talking Fashion - Gareth Pugh

05 March 2015
Gareth Pugh in conversation with SHOWstudio editor Lou Stoppard on 3 March 2015 as part of the V&A's Talking Fashion series.
Interview

Interview: Ryder Ripps

28 November 2014
Known as an 'internet' artist, Ryder Ripps discusses his work at the Miami Beach EDITION hotel with Carrie Scott.
Back to top