Fashion Film: GUDU SS21

by Vova Klever on 11 August 2021

Taking its inspiration from empty streets and audience-less fashion shows as a result of the COVID-19 pandemic, Vova Klever's GUDU SS21 fashion film showcases Georgian creative director Lasha Mdinaradze's S/S 21 collection for GUDU. Depicted against a stark, seemingly infinite white set, female models rotate in GUDU's sculptural, tailored silhouettes. Aside from showing fashion in motion, the rotating aspect of the film points to the dull, cyclical nature of life under lockdown.

Taking its inspiration from empty streets and audience-less fashion shows as a result of the COVID-19 pandemic, Vova Klever's GUDU SS21 fashion film showcases Georgian creative director Lasha Mdinaradze's S/S 21 collection for GUDU. Depicted against a stark, seemingly infinite white set, female models rotate in GUDU's sculptural, tailored silhouettes. Aside from showing fashion in motion, the rotating aspect of the film points to the dull, cyclical nature of life under lockdown.

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Direction:

Vova Klever and Lasha Mdinaradze

Models:

Maria Volkova at Linea 12 Models, Diana Kim at L Models, Zvan at Cat B Agency, Natasha Kononenko at L Models, Svetlana Zelenaya at The Agent UA, Opeyemi at Cat B Agency, Glory at Ecos Models

Styling:

Lasha Mdinaradze

Make-up:

Evgenia Kozlova and Hanna Cohen

DoP, Film Edit and Grading:

Alex Stratienko

Music:

‘Kafal Sviri’ by Folk Choir of The Philip Koutev School of Folk Arts Geuxx – Forrvirret

Production:

Vova Klever and Ksusha Shakhti

Photographic Assistance:

Vladislav Dobrik