Fashion Film: MQUEYT
Defined as a 'doom loop' this film takes us through a series of interconnected screens, as a mixture of real and CGI deadpan models go about their business in enclosed, domestic environments.
In part a result of the COVID-19 pandemic and the ensuing lockdowns, much of human interaction is now carried out through screens. But despite the dystopian, digital mood, nature will always prevail – if you look closely, you can see greenery forcing its way through the cracks.
Commissioned by Australian womenswear brand MQUEYT, filmmaker Rei Nadal's latest fashion film reflects our current reality.
Defined as a 'doom loop' this film takes us through a series of interconnected screens, as a mixture of real and CGI deadpan models go about their business in enclosed, domestic environments.
