Martin Margiela
A simple shift dress pattern, without sleeves and with no hemming, was Maison Martin Margiela's 2004 contribution to the series. The catch? The pattern is unfinished. Rather than merely allowing the downloading public a chance to recreate the garment, Martin Margiela wished to offer an opportunity to engage them in a two-way exchange.
As if joining the actual designers at the key stage in the making of a garment, this is your raw material to shape into a new fashion item.
Send in images of your creations with your name and location via the email design.download@showstudio.com to be featured on the website!
A simple shift dress pattern, without sleeves and with no hemming, was Maison Martin Margiela's 2004 contribution to the series. The catch? The pattern is unfinished. Rather than merely allowing the downloading public a chance to recreate the garment, Martin Margiela wished to offer an opportunity to engage them in a two-way exchange.
Pushing Maison Martin Margiela's Design Download challenge even further, SHOWstudio invited four established creatives to work from Margiela's pattern to create a dress, to be photographed in a final shoot. Drawing on the idea of Martin Margiela as the 'designer's designer', fellow fashion innovators Hussein Chalayan, Ann-Sofie Back and Swash were invited to complete their own version of Margiela's download, adding their fashion aesthetic to that of the Margiela team, alongside contemporary artist Alexis Marguerite Teplin.
SHOWstudio viewers Claudia Rosa Lukas and Ada Fung/Elizabeth Holmstrow were selected from viewer submissions, and were also asked to send their creations to be photographed for the live event.