Fashion Communication and Promotion: Central Saint Martins
Explore the BA Fashion Communication: Fashion Communication and Promotion pathway's final year projects.
Explore the BA Fashion Communication: Fashion Communication and Promotion pathway's final year projects.
- Avesta Laly: Ear Party
- Emeline Lambert: In Presence
- Febelicia Nisura: In The Land of Soleram
- Harry Bradbury
- Jake Osman: Motive
- Jordan Sapiano-Lue
- Joseph Bates: Lokko
- Julian DuFour: Tuckery
- Lamya Parker: A Creative Solution
- Mona Bakht: Talaga
- Pie and Deborah: Rubber Time
- Rachel Wong: The Aether Deck
- Saskia Rowlands: Same People
- Shinnie Park: The 21st Century Tales
- Ta Hasuvanakit: H20/20
- Wing To Fung
Ear Party is an online platform dedicated to documenting the intricacies of popular culture in the creation and experience of sound and moving image. With a focus on pieces that compare the upscale, the home-made low-budget and the in-between, Ear Party uncovers parts of sound and moving image which we may overlook. The platform exists as an entertaining, honest guide for sound designers, filmmakers and for those interested in the popular culture surrounding these topics.
In Presence is a photographic project focusing on actors’ portraits. The idea behind the project was to question the place and weight of the concept of physical performance and transformation through actors. What does it mean to 'lend' your body and mind to another character, in order to tell their story? Each actor picked a character they felt especially close to and, for an hour or two, proceeded to navigate the space as if they became other, became their character. The project captures this silent conversation between the actor and the character and also interrogates the effects of the emotional aftermath.
In The Land of Soleram is a fantastical exploration of the in-between. Inspired by the Otherness of fantastical beings, the project is an exploration of the feeling of isolation and the sense of alienation that came from being Othered, the state of being neither here or there, told through the lens of childhood fantasy.
A project that inspects the archetypes of masculinity, men’s clothing and articles of status through styled, still-life and portrait photography.
We no longer live in an age of the rave. A cultural shift has taken place and this deserves to be recorded. We now live in the age of the motive. This is a time where we can learn and educate ourselves from the origins of dance music culture and apply it to the current scene. Motive is an ode to the past, a documentation of the present, a visual encapsulation of where we are headed as a scene and as a movement that forms an important part of the cultural landscape of our time and a platform for future talent to be showcased.
The initial idea for my project came from dancehall queens and exploring the different types of women I grew up with, realising how much I identify and admire them. My project highlights the importance of black women and how their influence reflects popular culture today.
Yardie (slang): used to refer to people of Jamaican descent that live abroad.
Lokko is an allegory for the performance of whiteness and the privilege of being able to do so. The titular character, whose name is my mother’s Ghanian maiden name, performs as an inverted minstrel-type character in whiteface makeup. The project explores how an adoring public would mourn a character like this in death through home-made costumes and objects made as tribute.
Tuckery is a photographic project examining the temporary transfiguration of the architecture of the ‘male’ crotch by way of hiding, contorting, and taping the male penis elsewhere. This body of work is dedicated to those who have tucked for personal curiosity, for the stage, and for those of the trans community. In researching for this project, I was made aware of the commonality within straight, gay, and non-binary childhood stories of tucking. This work reflects upon the rarely visited personal negotiation of maleness one experiences behind closed doors. This collection of imagery is in praise of the tucked male crotch.
A Creative Solution is a documentary exploring the impact of the COVID-19 pandemic on the graduating class of 2020. It navigates how students are innovating and adapting during an unprecedented time in modern history. The project examines productivity, or the lack thereof, at a crucial time in any student’s career; final term of final year.
Talaga is a documentary which responds to the question ‘where are you really from?’ Talaga means ‘really’ in the Philippine language Tagalog. A film which explores the journey of the Filipino diaspora within London, visually and sonically communicated through phone-call narratives between a mother and daughter and their personal experiences. Meeting people at the forefront of the Filipino movement from inside the lens of London, visiting the rich themes of religion, food, and family.
'Rubber Time' is the English translation of the Indonesian phrase ‘Jam Karet’, which means time can be moulded and stretched. Rubber Time Journal is a collection of interviews, editorials and advertisements that explores good design, humour and wellness, to remind people that time is flexible and it is OK to be a little late. Rubber Time, it’s a lifestyle!
‘Know thyself’ - a famous maxim suggested by the Oracle of Delphi. In the light of our social contract, we are not, in philosophical terms, ‘authentic’ in any sense. The purpose of my project is to demonstrate the authenticity and the importance of realising the future is not a mere phantom but a compartment holding the solid true self. The Aether Deck acts as a medium to revolt against the inauthenticity. It is for the audience to realise there is something more than just the social contract. To be authentic, for a split moment in this inauthentic society. To see ourselves not just as a mere phantom.
Same People is a documentary which explores the lack of disability representation within the fashion industry. Based on my childhood friendship with Simone, who has cerebral palsy, and my subsequent frustration at the lack of disability awareness whilst studying fashion at university, the film follows my journey in search for answers. Featuring activists, icons and educators, Same People is a film about the social fragility of the disabled body within an industry obsessed with perfection, but ultimately, is a call to arms about the power of clothing to change people’s lives.
The 21st Century Tales is a fashion film series that explores Korean folklores through a modern lens by reinterpreting and reconstructing the narrative. When we seek identity we contemplate our roots. The history and culture shapes who we are and who we will become. To search within the past - the delicate culture before our existence. A dynamic foundation that provides us a gentle cradle to grow up in. The past is the guidance of the future. Nothing is truly old and nothing is truly new. Without history there is no identity. To understand who we were is the essence to realise who we will be.
H20/20 is a creative campaign that communicates the brand identity of menswear label, H. It presents a series of images and films that explore both the designer and creative directors’ perspectives on masculinity and the H man.
The concept of my project originates with my personal experience of conversion therapy that I went through five years ago. During this time, I discovered a lot about self-care and escapism, which play an important role in my recovery and mental health journey. Although self-care is part of everybody’s vocabulary, it seems to be about the individual as a solution, rather than solving their own problems as a collective to change the system causing them harm. For this project I have explored the ideology of self-care in this capitalist world, creating a visual publication that questions our choices, values, and the connections between ourselves, others and the world.