Boy Meets Wool: Charles Jeffrey LOVERBOY

Charles Jeffrey LOVERBOY, the brainchild of Central Saint Martins MA graduate Charles Jeffrey, is one of London's most-talked about new brands. Jeffrey envisages it as more than a fashion label - it's also a club night, a movement even. Over the course of three days Jeffrey created a Merino wool item live on camera, discussing and revealing his working process, from conception to completion. While he worked he took questions from viewers.