index
Fashion Film

Performance Film: adidas x Marina Abramović

by Marco Brambilla and Dustin Lynn on 3 July 2014

'The chain stays forever.' adidas teams with legendary artist Marina Abramović to re-stage her iconic 1970s performance Work Relation. The performance is re-imagined through the lens of the 2014 FIFA World Cup™ and explores the concept of collaboration.

'The chain stays forever.' adidas teams with legendary artist Marina Abramović to re-stage her iconic 1970s performance Work Relation. The performance is re-imagined through the lens of the 2014 FIFA World Cup™ and explores the concept of collaboration.

Creative Direction:
Marco Brambilla
Direction:
Dustin Lynn
Performance:
Marina Abramović, Giuliano Argenziano, Victoria Velasco, Billy Zhao, Paula Garcia, Allison Brainard, Thomas Kelly, Hugo Huerta, Serge Le Borgne, Noah Blumenson, Coook, Rebecca Davis, Maria Herranz
Edit:
Akiko Iwakawa
Photographic Direction:
John Schmidt
Audio Mix:
Elizabeth McClanahan
Production:
Subject
Location:
Pioneer Works, Brooklyn, New York
In association with:
The Marina Abramović Institute + adidas

Explore

Video

Art Film: The Tale of the Bravest Warrior

28 March 2013
Just in time for Easter, artist Erica Schreiner's latest film launches exclusively on SHOWstudio.
Video

Art Film: Satori

18 March 2016
Artist Erica Schreiner muses on the commodification of art, the need for financial survival and the value of personal belongings in her experimental, feature-length art film.
Video

Art Film: Solo Gotscho/Ungaro

04 August 2004
A Bösendorfer Grand Piano 'wears' Ungaro couture in the Grand Foyer de l'Opéra Comique in Paris in this film document of a collaboration between the designer and the artist Gotscho.
Back to top