Zendaya Joins On’s Dream Team
Zendaya is a woman of many talents. Along with being an actress, singer, dancer, and fashion icon, she’s adding sportswear maven to her list of labels thanks to On. Today, the Swedish sportswear brand announced a multi-year partnership with The Challengers star, kicking off with a film showcasing her movement capabilities like never before.
‘It’s no secret that I’ve been a big fan of On for a long time,’ Zendaya explains in today’s press release. ‘I’m always wearing them on set, or when I’m travelling, rehearsing or running around with my dog. So it’s a full-circle moment to make this partnership official.’
Marking the newly found partnership is a creative campaign dubbed ‘Dream Together’. The cinematic short film, directed by the acclaimed C Prinz and starring Zendaya, aims to spark a conversation about the unifying power of movement. Set against the backdrop of a track, the film underscores how sport and physical activity can connect individuals from diverse backgrounds, a message that resonates deeply as the world unites for a global sporting event this year.
‘We've been massive admirers of Zendaya's ability to inspire a generation and dream big," explains On’s co-founder David Allemann. ‘We can’t think of a better partner to help us grow, evolve and connect with people around the world than Zendaya. This film is the beginning of more stories to come and we are eager to bring in new and distinctive voices alongside Zendaya to continue our mission to dream together.’
The Dream Together campaign marks the beginning of a promising partnership, aiming to inspire and unite individuals worldwide through the power of movement and community.
