The Leica camera has been responsible for some of the world's most iconic images. There's Robert Doisneau's 1950 shot of two Parisians kissing with total abandon, that infamous image of Che Guevara, taken by Alberto Korda and reproduced on millions of T-shirts and posters, and the image that came to define the Vietnam war: Napalm Girl by Nick Ut, capturing a naked, nine-year-old girl running for her life, scorched by Napalm in one of the most haunting images of the 21st century.
The legendary German camera manufacturer has now partnered with Zegna in a move towards the fashion sphere. The capsule collection, first debuted in January 2020 on the Ermenegildo Zegna runway, features suave camera holsters, protectors, crossbody Insta-Pack bags, wrist straps, key rings and round wallets.
The Italian luxury menswear brand's artistic director Alessandro Sartori is a photography enthusiast and Leica lover, having always looked to photographic image references for his collections. 'The vision and the DNA of Leica has always been genuine, an obsessive quest for quality, an extremely refined research, a very unique approach towards not only the world of camera and photography but mostly towards the craftsmanship and a distinctive syntax,' said Sartori.
The Zegna and Leica collaboration collection is distributed globally in an exclusive selection of Zegna Flagship Stores (such as New York City, Paris, London, Milan, Dubai, Shanghai, Beijing, Ginza, Isetan) as well as in 60 select Leica stores worldwide. The collection is also available online, on zegna.com and leica-camera.com.