Y/Project Announces New Sustainable Line: Evergreen
Launched alongside the brand's S/S 21 menswear collection, Evergreen is '100% sustainable' with a percentage of the proceeds going to an ecological charity.
Launched alongside the brand's S/S 21 menswear collection, Evergreen is '100% sustainable' with a percentage of the proceeds going to an ecological charity.
Y/Project has announced the launch of a new sustainable label, Evergreen, alongside the release of their S/S 21 menswear collection. The seasonless line will be in stores all year round and features reinterpretations of 16 Y/Project signature pieces from previous seasons, with new additions joining, season by season. On the eco credentials front, the range 'will be entirely produced within the European Union with a mix of certified organic and recycled fabrics' and 'a percentage of the proceeds will also be donated to an ecological charity.'
In a letter sent out with the press release, creative director Glenn Martens says: 'We are privileged to work in a luxury business. We have the luxury of time to think, which entitles us a responsibility. Y/Project wants to take part in the change, building a better future.
Alongside the Evergreen announcement and the S/S 21 menswear collection launch, Y/Project also shared that an e-commerce platform would be launched for Autumn 2020, which would stock a selection of the main line, and also the Evergreen pieces.
