Welcome To Prada’s Festive Fashion Feast

by SHOWstudio on 15 October 2024

With the holidays upon us, Prada has just unveiled their latest festive campaign starring Maya Hawke, Louis Partridge, and robots.

With the holidays upon us, Prada has just unveiled their latest festive campaign starring Maya Hawke, Louis Partridge, and robots.

As winter glows on the horizon, Prada lays out a feast — literally and figuratively — for its new Holiday campaign. A star-studded affair the dinner party dreamed up by Ferdinando Verderi (the creative director behind this year’s unforgettable Prada campaigns) sees an ensemble cast, including Kelvin Harrison Jr., Maya Hawke, KARINA of K-pop sensation aespa, and British heartthrob Louis Partridge, celebrate the Pradafied holidays. 

While the star-studded guest list is impressive enough, it’s Prada’s ‘Trick’ robots that steal the scene. Adding a touch of whimsical unpredictability, the metallic visitors play the roles of mysterious, quirky guests, mingling alongside this high-profile Prada family. 

Prada Holiday 2024 photographed by Willy Vanderperre

Captured through Willy Vanderperre’s lens, the scenes are less like dinner party snapshots and more like glimpses into a world where festivity, luxury, and Prada’s identity converge. This table doesn’t just serve food; it serves Prada’s timeless values — joy, comfort, and celebration.

This isn’t just any festive spread—it’s a wonderland of Prada’s essence. The fine porcelain and glassware, crafted with the brand’s iconic colours and patterns, transform the table into a canvas where tradition meets the modern. Even the treats on display come with their own Prada twist.

Marchesi 1824, Milan’s legendary patisserie, brings pastries and tiered cakes festooned with bears, and the quintessential panettone arrives lavishly decorated, making the dessert table look almost too beautiful to touch. While we still have months to prep for the holiday season, we're grateful Prada is keeping us fed with festive inspirations.

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