Victoria Beckham and Juergen Teller Reunite Behind The Camera

Few images capture the fashion fanatics' attention quite like Victoria Beckham’s legs dangling out of a giant Marc Jacobs paper bag. Shot in 2008 by Juergen Teller as part of the American megastar designer’s 2008 campaign, it’s a photograph that’s been shared countless times online and has influenced numerous imitators since. Teller and Beckham recreated the image for her brand’s tenth anniversary campaign in 2018, and backstage at her S/S 23 show in Paris. Well, the creative duo are reuniting once again for the brand’s S/S 24 campaign.

Famous for his keen eye for detail and the ability to create compelling visual narratives, the photographer has become a sought-after collaborator in the fashion industry. In an interview, he expressed, ‘I take everything very seriously, but I do it in a playful way. I think I really understand what a designer wants to express with their clothes. And I have a way of making it alive,’ explains Teller in today’s press release.

The photographer's distinctive style has resonated not only in the realm of fashion but also in the art world. His recent solo exhibition, titled 'I Need to Live,' held at the Grand Palais Ephémère in Paris, celebrated the value of human existence. The exhibition provided an unprecedented overview of his thrillingly eclectic career, showcasing a seamless blending of distinctions between genres, high and low art, and the personal and commercial aspects of his work.

As anticipation builds for Victoria Beckham’s upcoming collection in Paris this month, if this campaign is anything to go by, fashion enthusiasts and art aficionados can rest easy in the direction the designer will go. With a track record of breathing life into fashion through his lens, this collaboration promises to be a visual feast that transcends boundaries and captivates audiences around the world.