Valentino’s New York Minute With Kaia Gerber

by SHOWstudio on 23 February 2024

The maison heads to the heart of New York City with DI.VAs Kaia Gerber, Son Ye-jin and photographers Mert Atlas and Marcus Piggott for their L’École Campaign.

The maison heads to the heart of New York City with DI.VAs Kaia Gerber, Son Ye-jin and photographers Mert Atlas and Marcus Piggott for their L’École Campaign.

The heart of New York City, pulsating with energy and possibility, sets the stage for Valentino's L’École campaign, featuring a global trinity of talents. Against the iconic skyline, high above the city, Valentino DI.VAs Kaia Gerber, Son Ye-jin, and Jolin Tsai come together to paint a global picture for the brand, showcasing the brand’s distinct vision of femininity.

From the creative mind of visionary designer Pierpaolo Piccioli and captured by the lens of renowned photographers Mert Alas and Marcus Piggott, the campaign is a visual symphony that positions its stars amid the dynamic and alluring backdrop of one of the world’s largest metropolises. The campaign not only embodies the movement ingrained within the urban landscape but also provides an intimate and truthful portrayal of the diverse personalities Valentino's DI.VAs.

Valentino L’École Campaign photographed by Mert Alas and Marcus Piggott

In every frame, the campaign captures the convergence and intertwining of the disparate worlds of Kaia Gerber, Son Ye-jin, and Jolin Tsai. The result is a unique and captivating fusion of artistic expression that reflects the essence of Valentino's L’École collection. The colour palette of red, white, and black dominates the campaign, exuding sensuality and establishing a dialogue between the body and clothing. Craftsmanship takes centre stage.

Valentino L’École Campaign photographed by Mert Alas and Marcus Piggott

A recurring star in the campaign is the Valentino Garavani VLogo Moon Bag, echoing bodies with its sensuous curves. Additionally, the Valentino Garavani Locò and Valentino Garavani VSLING inject a dose of classic elegance into the narrative, further emphasizing the timeless appeal of the collection. As fashion enters into a unique rapport, an essential exchange between garments and the women within, Valentino's latest campaign aims to transform perceptions of the nude, inviting the world to witness a harmonious blend of global talent and metropolitan allure.

The Valentino L’École collection is available to discover on Valentino.com.

Valentino L’École Campaign photographed by Mert Alas and Marcus Piggott
Valentino L’École Campaign photographed by Mert Alas and Marcus Piggott

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