Valentino Di.Va Suga Stars In ‘The Narratives Campaign’

Valentino’s growing community of Di.Vas is wide-ranging but what brings them all together is their ability to push the boundaries of self-expression. From Florence Pugh and Zendaya to Lewis Hamilton, the maison’s ambassadors all live up to the ‘Different Values’ ethos creative director Pierpaolo Piccioli has set forth. Since joining the initiative last year, BTS member Suga has embodied the Di.Va life in his fair share of campaigns, and his latest is no different.

Putting Valentino’s new masculine codes at the forefront, Suga stars in ‘The Narratives Campaign’ showcasing the S/S 24 collection. Lensed by photographer Theo Wenner with creative direction by Pierpaolo Piccioli, the images showcase the introspective moments in Suga's otherwise frantic life of fame. While celebrity is at the forefront of the campaign, the images represent the stolen moments of the every day, from driving to the studio or waiting around at shoots.

The collection itself is an embodiment of these ideas by showcasing a fusion of formalwear with everyday wardrobe staples. Suits are made casual with matching shorts, while accessories like the Valentino Garavani Locò Bag and Valentino Garavani One Stud Sneakers are perfect for the free-spirited sartorial heroes.

The Maison's commitment to authenticity is evident in its relationship with the contemporary Valentino Di.Va., a multifaceted character embodying codes and inner values. This approach positions Di.Va.s as a genuine cultural inspiration, redefining our expectations for how we live.

Fashion enthusiasts and BTS fans alike can discover Valentino 'The Narratives' and shop the collection in boutiques and online starting 12 January.