For Gucci’s new men’s tailoring collection images, A$AP Rocky, Iggy Pop and Tyler, The Creator hang out with Iggy’s pet parrot, Biggy Pop, and its friend, a blue hyacinth macaw, in a Californian modernist mansion. Shot by photographer and director Harmony Korine, the housemates 'goof about with their pets on the grassy terrace at night, at the kitchen table with a huge pot of spaghetti, and in the lounge in the afternoon sunlight.'
Alessandro Michele said of the images: 'The result is a group campaign with three men who I believe had fun too. There is always this image of eccentricity, because they are in fact eccentric themselves. A certain type of fun is also portrayed and the idea of how one’s obsession with appearances can create a kind of common ground that can become a sort of brotherhood. It was beautiful to see these three men together, seemingly different but very similar.'
'This is another chapter of this journey. With these campaigns, I am working on different ways of being elegant, and these three men embody this idea perfectly. I like to tell the story of elegance in completely arbitrary and unexpected ways. Perhaps elegance is something in the air that sometimes you are not even ready for. Male elegance can be unpredictable and strange.'
Unfortunately Biggy Pop was not taking questions.
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer/Director: Harmony Korine
Hair: Paul Hanlon
Make-up: Thomas De Kluyver
Talents: A$AP Rocky; Iggy Pop; Tyler, The Creator
Music: Supernature, performed by Cerrone. Written By: Marc Cerrone, Lili Marlene Premilovich, Alain Wisniak. Published By: Kobalt Songs Music Publishing, Because Editions/Concord Music Publishing. Courtesy of Malligator Préférence under license from Because Music