Troye Sivan, Harris Dickinson, and Kelvin Harrison Jr Join The Prada Family
An extension of their September runway show, the Prada S/S 24 campaign sees the Hollywood ingenues join a cast of 37 familiar Prada faces.
An extension of their September runway show, the Prada S/S 24 campaign sees the Hollywood ingenues join a cast of 37 familiar Prada faces.
If there’s one thing that Prada co-creative directors Miuccia Prada and Raf Simons have in common it’s a love of cinema. Throughout their revered careers, the designers have not only looked to their favourite auteurs for inspiration but have also worked with them. Last year the duo worked with The Neon Demon director Nicolas Winding Refn to create the fashion film ‘Touch of Crude’ as part of their S/S 23 womenswear collection. Like the films they turn to, linear narratives and easily digestible themes have never been a priority in achieving their creative goals.
Prada’s S/S 24 campaign is a testament to the duo’s love of cinema and their perchance for weaving complex narratives. Starring a cast of 40 known and new faces, including Hollywood upstarts and the latest additions to the Prada family Troye Sivan, Harris Dickinson, and Kelvin Harrison Jr, the campaign shines a light on how actors direct their narratives outside of the protagonists they play.
Under the creative direction of Ferdinando Verderi and shot by longtime collaborator Willy Vanderperre, the series of sleek portraits are defined by their intimacy and elegance. Focusing on the clothes as well as the personas of each model, the campaign as a whole presents multifaceted interpretations of not only the spring collection but how we define Prada’s identity today.
Nothing short of a Prada paradox, the use of actors in the stripped-back shots puts their star-status front and centre while also forcing the audience to consider both their on and off-screen personas. According to the brand’s press release, the campaign sets out to combat the ‘invented narratives’ and ‘advertised lifestyles’ that dominate our contemporary existence. Thus reminding us that fashion is simultaneously a means of personal expression and a collective endeavour.
Instead of the artifice that has come to define fashion today, Prada’s juxtaposition of conflicting notions is a reminder of fashion’s ever-evolving role as a transformative tool at the centre of how we live our lives.
