'Tis the Surrealist Season for Alex Consani and Jaquemus
Who makes the perfect fashion moment? Alex Consani with Jaquemus of course. Known in their own rights for viral campaigns, exuberant personalities, and unafraid to take risks, the two icons are a match made in fashion heaven. Just in time for the frigid winter months, Jaquemus has released their new winter collection campaign titled Winter Retreat featuring SHOWstudio favourite Alex Consani.
In reference to bizarre Rube Goldberg machines and a nod to artist and image-maker Man Ray himself, the campaign is armed with a surrealist edge that makes Consani stand out as a face in the crowd, coveting a collection that comes to life all on its own. Shot by multi-disciplinary artist Lisa Jahovic, the garments and accessories move around the American model, changing narratives of who is subject and object.
The limited-time Jaquemus collection takes the luxury French brand to monochromes of beige, cream, and white as ready-to-wear pieces embody a new kind of cosy chic. In signature Jaquemus fashion, the bags for the holiday season are a real treat, with new takes on classic shapes as ‘Rond Carré’, ‘Le Bisou’ and ‘Le Rond’ seen reemerging for winter festivities in a variation of sizes, shearling and red leather. Perfect for every moment indoor and out, Jaquemus’ accessories round out the collection, from gloves to wooden yo-yos to beautiful scarves.
The collection also sees two exciting collaborations, extending the wintery Jacquemus canon to footwear and scents. Moon Boot and Jacquemus come together and reference the archive for two furry designs, Les Moon Boot Mohair and Les Moon Boot Yeti, both providing equally eccentric yet cosy takes on the iconic ski boot shape. Luxury French candlemaker brand Trudon, has also been brought on board for an exclusive limited edition candle, picked by the designer himself for its clean notes of mint, citrus and blackcurrant that peppers its scent over all of the collection's new items.
Up for the Fashion Awards 2024 Model of the Year, muse-to-many Alex Consani flawlessly captures the zany campaign in all of her Gen-Z glory. Truly the face of the moment, Consani’s vibrant personality completes the Jaquemus holiday collection and if we were sure about anything, it's that the clothes aren't wearing her, she's wearing them.