The Worlds Of Fred Perry And Charles Jeffrey LOVERBOY Collide

by sHOWstudio on 9 December 2021

Continually inspired by British youth culture and individualism, London designer Charles Jeffrey has reinterpreted the subcultural uniform of Fred Perry for the second time running.

Continually inspired by British youth culture and individualism, London designer Charles Jeffrey has reinterpreted the subcultural uniform of Fred Perry for the second time running.

Think DIY and in your face, think 00s music and indie rock. These are the very elements that made up London designer Charles Jeffrey's second collection in collaboration with Fred Perry, one which sees Jeffrey spread his flamboyance across the sporting uniform.

Metallic thread is weaved into individual pieces creating a frosted glitter effect, while knitwear is crafted in a mash-up of vibrant colours. Jeffrey's signature aesthetic has also made its way onto the bomber jacket's dark blue lining, which has been padded, quilted and adorned with a repeat digital 'doodle' print courtesy of Jeffrey. Each piece has been lovingly signed off with a Charles Jeffrey LOVERBOY woven patch.

The collection is unmistakably Charles Jeffrey LOVERBOY in colour, tone, and optimism, yet minimalist styling and classic crew necks also point towards a distinct Fred Perry feel. Whatever the synergy is between these two brands, it's clearly working. You can surf the collection over on loverboy.net and fredperry.com now.

Fred Perry x Charles Jeffrey LOVERBOY
Fred Perry x Charles Jeffrey LOVERBOY
Fred Perry x Charles Jeffrey LOVERBOY

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